Tropical Luxury Fashion Campaigns

This Alexander Mcqueen Campaign is a Venture into the Unknown

From the extensive line-up of luxury fashion campaigns, the Alexander McQueen's Spring / Summer 2018 photoshoot is truly a mysteriously beautiful adventure into unknown terrains and unexplored cultures. Tapping into the elegance and grace of South Sudan model Shanelle Nyasiase, the bold colors and sizable jewelry really make an impression against the peaceful, green-dominant tropical background. The massive vibrant red gowns stand out in the rainforest narrative, while the playful frills remind of the flowy and layered structure of the tree leaves and ferns.

Of course, unlike other luxury fashion campaigns, Alexander McQueen enjoys his clothes to stand out, but also blend into whimsical and lush environments. The sophisticated frilled black suit does this well next to the enormous and curious rainforest vegetation.

Photo Credits: Jamie Hawkesworth

Bold Colors in Luxury Fashion
Explore using vibrant and eye-catching colors in luxury fashion campaigns to make a strong impression.
Blending Fashion and Nature
Take inspiration from nature and create fashion campaigns that seamlessly integrate with lush environments.
Cultural Exploration in Fashion
Venture into unexplored cultures to create fashion campaigns that celebrate diversity and elegance.

Sectors Adopting This

Luxury Fashion
Incorporate bold colors and nature-inspired elements to disrupt traditional luxury fashion campaigns.
Photography
Find new ways to capture fashion and nature in unique and visually appealing ways to redefine fashion photography.
Modeling
Embrace cultural diversity and elevate fashion campaigns by featuring models from unexplored regions.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 90%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X