Alexander McQueen presents the latest collection designed for the Spring/Summer 2024 season that is full of soft and intricate looks that have been described as "more molded and curved" than its previous collections. Shapes are a main focus for this seasonal range as Sarah Burton experiments with proportions in a refreshing new way.
It starts off with a look that explores elements of ironically masculine and slightly feminine. The double-breasted coat has a tailored look made from black scuba wool that rests by the pealed lapels joined by a curved waistline and shoulders that create a rounded look, leading to the wide-fitting arms. Overall, the seasonal capsule is overt and the entire range is available to shop in-store and online.
Image Credit: Jet Swan, <a rel='nofollow' href='https://hypebeast.com/uk/2023/7/alexander-mcqueen-spring-summer-2024-menswear-collection-sarah-burton-lookbook'>hypebeast</a>, <a rel='nofollow' href='https://www.alexandermcqueen.com/en-gb'>alexandermcqueen</a>
Key Themes Behind This Trend
- Soft-and-intricate Looks
- Disruptive innovation opportunity: Develop new techniques and materials to create soft and intricate designs in other fashion collections.
- Experimenting with Proportions
- Disruptive innovation opportunity: Apply the concept of experimenting with proportions to other areas of design, such as furniture or architecture.
- Overt Seasonal Capsule
- Disruptive innovation opportunity: Create bold and overt seasonal collections that resonate with consumers looking for unique and attention-grabbing fashion choices.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Develop new manufacturing processes and technologies to create intricate and unique fashion designs.
- Interior Design
- Disruptive innovation opportunity: Apply the concept of experimenting with proportions to interior design, creating furniture and spaces with unconventional shapes and dimensions.
- E-commerce
- Disruptive innovation opportunity: Optimize the online shopping experience to effectively showcase and sell overt and attention-grabbing fashion collections.
