Ideas
Explore the world's #1 largest database of ideas and innovations, with 473,931 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,942 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,942 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 473,931 cutting edge ideas.

Function-Focused Japanese Sportswear

The New Spring/Summer alk phenix Line Boasts Technical Builds

— February 9, 2018 — Fashion
alk phenix, a Japanese fashion label that's known for its highly modern designs that support the natural movements of each wearer, recently debuted its Spring/Summer 2018 line.

The apparel that comprises the collection is promoted with a lookbook, which highlights the level of functionality that each and every garment boasts. The images communicate this by showing the models in the middle of an athletic motion, with a number of them jumping up in the air.

In addition to having a technical design, the apparel in the collection is incredibly minimalist, with mostly monochrome colorways of black and gray taking over the materials. This enables the collection to be highly versatile, with all of the pieces easily paired together or worn individually.


Image Credit: HYPEBEAST
Trend Themes
1. Function-focused Sportswear - Disruptive innovation opportunity: Develop sportswear that combines functionality and modern design to support natural movements.
2. Technical Builds in Fashion - Disruptive innovation opportunity: Integrate technical features into fashion designs to enhance performance and functionality.
3. Minimalist Apparel - Disruptive innovation opportunity: Create a collection of minimalist clothing with versatile colorways to facilitate easy pairing and individual wear.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate technical designs and functional elements into fashion apparel for improved style and comfort.
2. Sportswear - Disruptive innovation opportunity: Combine function-focused designs and minimalist aesthetics to create sportswear that caters to both performance and style.
3. Apparel - Disruptive innovation opportunity: Explore the concept of minimalism in apparel, offering versatile and easily combinable clothing options for consumers' convenience.
6.3
Score
Popularity
Activity
Freshness