New York City retailer Extra Butter and Reebok's latest 'Dear Downtown' capsule celebrates the 1980s in Downtown Manhattan with a grungy and raw street culture fashion editorial. From the anger and activism of punk and the unapologetic presence of hip hop, to graffiti culture and the vibrancy of pop art, the photo shoot is heavily influenced by the various influential music and art movements during the decade.
The Reebok x Extra Butter collaboration highlights pieces like the Reebok Workout Plus silhouette, composed of a distressed black denim upper, as well as shirts and hoodies that pay homage to some of the 1980s most iconic names— Andy Warhol, Jeam-Michael Basquiat, Patti Smith and more. In the end, the street culture fashion photo shoot most definitely brings back the grungy and artful spirit of the decade.
Why This Trend Is Growing
- Street Culture Fashion
- Exploring the fashion trends influenced by 80s street culture that are making a comeback.
- Grungy Aesthetic
- Embracing the raw and distressed aesthetic of the 1980s street culture in fashion and design.
- Nostalgic Collaborations
- Creating clothing and accessories that pay homage to iconic names and cultural movements from the 1980s.
Industries Being Reshaped
- Fashion Retail
- Opportunity for retailers to tap into the demand for street culture fashion inspired by the 1980s.
- Art and Design
- Chance for artists and designers to incorporate the grungy aesthetic of 1980s street culture into their work.
- Music and Entertainment
- Opportunity to create collaborations and merchandise that revive the influence and impact of 80s music and art movements.
