KITH's women's activewear collection is in its second season of rotation and for Spring/Summer 2018, the brand has definitely reached a good balance between fashion-forward fits and high-performing fabrics. With confidence-boosting pieces, the collection features garments that are gym-ready but can also effortlessly translate themselves into a streetwear context.
The women's activewear capsule for Spring/Summer 2018 boasts pieces that are adaptable toward activity, breathable and supportive. KITH highlights its Milly and Janet sports bras that feature adjustable and removable straps. The label also offers highly breathable and moisture-wicking tights that include a cooling technology, a comfort-inducing KITH-branded waistband, as well as a side pocket.
The KITH Spring/Summer 2018 collection of women's activewear is sure to bring comfort and confidence to the modern, active woman.
Photo Credits: Vanessa Granda
Key Themes Behind This Trend
- Fashion-forward Activewear
- Opportunity for clothing brands to balance fashion and performance in activewear collections, targeting modern active women
- Adaptable Athleticwear
- A demand for versatile athletic clothing that can be worn both for fitness and lifestyle purposes, inspiring new product lines
- Breathable and Moisture-wicking Materials
- Innovative materials that keep the body cool and dry during physical activity are becoming more popular in sportswear, opening opportunities for fabric developers
Where This Applies
- Sportswear and Athletic Apparel
- Clothing and apparel brands have the opportunity to innovate combining function and fashion for versatile, high performance activewear collections
- Fashion and Clothing
- The trend towards activewear collections which can be used in both fitness and everyday life offers opportunities for creative fashion and apparel lines
- Textile and Fabric Production
- Advances in innovative materials and textile manufacturing technologies that help regulate temperature and absorb sweat present opportunities in the textile industry to meet the growing demand for high-performing athletic apparel
