Contemporary menswear fashion label CMMN SWDN exclusively focuses on the classic 70s cool aesthetic for its upcoming Spring/Summer 2018 collection. The line-up boasts patterned designs, silky smooth short sleeve button-ups, shin-high socks with slip-on flip-flops, checkered pants and more. The incredibly retro aspect of the men's collection, which carries the name 'Tropical Deco' — perhaps a clever reference to the art deco movement as a potential form of inspiration for CMMN SWDN's Spring/Summer 2018 designs, is commemorated in a chic and well-styled editorial by Canadian retailer /017.
The photographs successfully communicate the aforementioned 70s cool aspect of the collection in a variance of styles. From the representations that highlight the exceedingly warm color palette of the summer-ready silhouettes to those that undertake an edgier ambiance with sleek black and white imagery.