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Botanical Couture Editorials

Elle Croatia's 'In Full Bloom!' Story is Pattern-Enriched

— May 29, 2018 — Fashion
Photographer Brian Sassman captures 'In Full Bloom!' an editorial exclusive for Elle Croatia. The cover story spotlights a wardrobe of botanical fashions and is styled by Laura Pritchard who dresses model Chloe Vasseur.

Highlighting designer pieces from the likes of Gucci, Marc Jacobs, Balenciaga and many more, In Full Bloom consists of pattern-clashing pieces that embody an opulent air. These range from impeccably tailored trench coats to overized bomber jackets. The editorial's botanical patterns also adorn its statement accessories including purses, headwear, and shoes.

Art direction for the Elle Croatia photoshoot is courtesy of Jeanne Arnold who joins forces with set designer Sara Foldenauer. Hair and makeup for the story is courtesy of Dawn Jacobson who
opts for natural curls, paired with statement lips and brows.


Image Credit: Brian Sassman, See Management
Trend Themes
1. Botanical Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for botanical-inspired fashion designs.
2. Pattern-clashing - Disruptive innovation opportunity: Create advanced algorithms or AI technology that can analyze and create new pattern combinations for fashion.
3. Statement Accessories - Disruptive innovation opportunity: Incorporate smart technology into statement accessories, allowing them to interact with the wearer and provide additional functionalities.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate virtual reality (VR) and augmented reality (AR) technology into the fashion industry to enhance the shopping experience.
2. Textile - Disruptive innovation opportunity: Develop sustainable and biodegradable textiles that are both aesthetically pleasing and environmentally friendly.
3. Beauty - Disruptive innovation opportunity: Combine beauty products with fashion accessories, such as makeup-infused jewelry or wearable skincare technology.
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