The latest HBX editorial is titled 'New Vintage' and it carries itself with a youthful and summer-ready vibe. The fashion-promoting piece is shot by Alex Lau in a typical style for the e-commerce retailer. The photographic arrangement in the HBX editorial is characterized by a fragmented layout that both showcases the merits of the clothing pieces but also experiments with angles and layout in an artistic way. In addition, the retro undertones surely evoke a sense of nostalgia.
The New Vintage photoshoot depicts the Fall/Winter 2018 collections of brands offered on the HBX platform. The labels depicted here are Maison Margiela, AMBUSH, LOEWE and HUMAN MADE. Each piece from the summery HBX editorial is available for purchase on the e-commerce website.
Photo Credits: Alex Lau
What Makes This Trend Stand Out
- Youthful Vintage Fashion
- Opportunities for fashion retailers to tap into the growing market of younger consumers who are drawn to vintage styles with a modern twist.
- Fragmented Layout Photography
- Opportunities for photographers and visual storytellers to experiment with a fragmented layout style that showcases products or experiences in a unique and artistic way.
- Retro Nostalgia
- Opportunities for brands to harness the power of nostalgia by incorporating retro design elements into their products, marketing campaigns, and overall brand identity.
Sectors Adopting This
- Fashion Retail
- Businesses in this industry can leverage the trend of youthful vintage fashion to attract younger consumers and increase engagement with their brand through creative marketing campaigns and product offerings.
- Photography
- Professionals in this industry can explore the fragmented layout photography trend to create innovative and visually striking visuals for clients in various fields, including fashion, advertising, and editorial.
- Design and Marketing
- Professionals in this industry can utilize the retro nostalgia trend to create compelling brand identities and marketing campaigns that resonate with consumers who are looking for authentic and timeless experiences.
