For the Spring/Summer 2018 fashion season, a new AMBUSH collection was revealed, along with a stylized lookbook that showcases the diverse range of garments together.
The collection is incredibly eclectic, with retro-looking athletic styles featured, along with reimagined basics, such as a long beige trench coat that boasts layers of material in an unconventional fashion to make it stand out. In addition to these styles are a number of more streetwear-oriented garments that have statement graphics at the focus of their designs. Although the styles presented in the HUES lookbook are diverse, they're held together with a cohesive nod to the 1980s.
The new AMBUSH collection is currently available from the Japanese label's web store.
Key Themes Behind This Trend
- Eclectic Fashion Styles
- Explore innovative ways to mix and match retro athletic styles, reimagined basics, and statement graphics.
- Unconventional Layering Techniques
- Experiment with layering materials in unconventional ways to create standout garments.
- Cohesive Nostalgic Aesthetics
- Incorporate nods to the 1980s in fashion designs to create a cohesive and nostalgic aesthetic.
Where This Applies
- Fashion
- The fashion industry can tap into the trend by offering diverse and eclectic collections that fuse different styles and eras.
- Streetwear
- The streetwear industry can embrace the trend by incorporating statement graphics and unconventional layering techniques into their designs.
- Luxury Retail
- Luxury retailers can explore the trend by infusing nostalgic aesthetics into their designs to cater to consumers seeking unique and cohesive fashion experiences.
