The hidden artistic beauty of the avant-garde style is boldly represented in this year's Koché ready-to-wear silhouettes. Luxe designer Christelle Kocher truly took the Fall 2018 collection in a new direction in comparison to last year's ensembles, as well as in reference to the logo-mania that has been engrossing the fashion community. The outfits boast an avant-garde style with a touch of Gothic revival. By combining sinister motifs with the logo-less ensembles, Christelle Kocher makes stand-out statements with a minimalist advertisement of the label.
The utilitarian spirit of the Ready-to-Wear Fall 2018 collection is contained in the detail-oriented avant-garde styled runway with industrial and metallic painted fabrics, apocalyptic oversized coats and camouflage-mimicking patterns.
Photo Credits: Kim Weston Arnold/Indigtal. tv
What's Driving This Trend
- Avant-garde Fashion
- Disruptive innovation opportunities include exploring eco-friendly, sustainable materials for avant-garde clothing and combining technology and fashion to create interactive avant-garde designs.
- Minimalist Advertising
- Exploring creative ways to promote a fashion brand through minimalist advertising approaches such as logo-less designs could create disruptive innovation opportunities for advertising industry.
- Dark Gothic Style
- Disruptive innovation opportunities for the textile industry include exploring innovative ways to combine Gothic motifs with avant-garde clothing designs.
Who This Affects Most
- Fashion Industry
- Exploring ways to produce eco-friendly avant-garde fashion designs create disruptive innovation opportunities for the fashion industry.
- Advertising Industry
- Incorporating minimalism into advertising campaigns and exploring innovative advertising techniques could create disruptive innovation opportunities for the advertising industry.
- Textile Industry
- Exploring innovative ways to combine Gothic motifs with avant-garde clothing designs could create disruptive innovation opportunities for the textile industry.
