Fashion label Wood Wood unveils its latest Before and After collection for the Fall/Winter 2018 season. The main concept of the range is the transition from childhood to adulthood and the circumstances that come with the journey. There are infusions of Americana touches in a variety of pieces in the series, including the puffer jacket and wool coats. The capsule features a few narratives featuring a patchwork story, an army story, a raw denim story, and a collegiate story. The materials used in the Before and After capsule include high-quality raw denim, heavy wools, silks, twill, and corduroy.
The color palette sees vibrant red and blue amongst a variety of the predominant muted hues of black, dark blue, white, and grey to depict the angsty vibes of the transition.
Key Themes Behind This Trend
- Transitional Fashion
- The Before and After collection showcases the trend of transitional fashion, exploring the journey from childhood to adulthood.
- Americana Influence
- Infusions of Americana touches in the series highlight the trend of incorporating American cultural elements in streetwear.
- Storytelling Capsule Collections
- The narrative-driven stories within the Before and After capsule collection reflect the growing trend of storytelling in fashion.
Where This Applies
- Fashion
- The Before and After collection presents opportunities for fashion brands to explore transitional themes in their designs and collections.
- Streetwear
- The incorporation of Americana influences in streetwear presents disruptive innovation opportunities for brands looking to tap into the cultural nostalgia of consumers.
- Textile and Material Industry
- The diverse range of materials used in the Before and After collection opens up possibilities for innovation in the textile and material industry to create high-quality fabrics that reflect transitional journeys.
