Meaningfully Deconstructed Fashion

Tourne De Transmission Comments on Social Structures with SS18

London-based streetwear brand Tourne De Transmission launches an angsty lookbook that showcases its deconstructed fashion ensembles for its Spring/Summer 2018 season. Appropriately titled 'The Lies That Bind,' the collection is abundant in typographic references with thought-provoking contexts, as well as sophisticated trench coats and other outerwear pieces.

The largely industrial-inspired and deconstructed fashion is an attempt of Tourne De Transmission to comment on the ever-so-evident "lack of transparency within policy, politics and media." The London label beautifully infuses the anxiety of the current social climate into a series of pieces that boast traditional tailoring with an overall vibe that silently beckons intellectual rebellion. Albeit it bases its designs on classic silhouettes, the Tourne De Transmission Spring/Summer 2018 beckons thoughtful reflection with elegantly sophisticated deconstructed fashion.

Deconstructed Fashion
Opportunity for disrupting traditional fashion designs by infusing them with industrial-inspired and thought-provoking aesthetics.
Social Commentary
Innovation potential in using fashion as a medium to comment on current social, political, and media issues.
Intellectual Rebellion
Creating fashion pieces that silently challenge the status quo and inspire individuals to question societal norms.

Where This Applies

Streetwear Fashion
Explore the potential of deconstructed fashion in the streetwear industry to create unique and rebellious styles.
Media and Fashion
Opportunity for collaboration between fashion designers and media outlets to create fashion pieces that comment on current events.
Policy and Fashion
Incorporating political and policy themes into fashion designs to provoke thoughtful discussions and challenge traditional norms.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 19%
Freshness 8%