The graphic-heavy designs in MYGE's Spring/Summer 2019 collection present a rich and expressive venture into the world of pharmaceuticals. Surely an unconventional topic to explore via the fashion medium, the Beijing-based streetwear label does so with a focus on contemporary sensibilities. The capsule also seeks to fully embrace youth culture.
The graphic-heavy designs explore pharmaceuticals from a variety of perspectives — from visuals that depict plants and minerals to "anti-chemical suits." Dubbed 'NU POWER,' the Spring/Summer 2019 streetwear collection by MYGE is a venture into how the human brain processes chemical agents. The effects are vivid through the illusory and trippy graphic imagery.
In addition, MYGE's fashion collection also spotlights "conglomerate branding" as the label reinvents the famous MasterCard logo and other recognizable branding assets from the industry in question.