The Made Thought store in London introduces an unconventional pop-up concept that was imagined as "'a website that exists' in the form of a pop-up shop." Design Studio Made Thought set up the pop-up as an experimental shop of the future that borrows elements from digital experiences. Inside the shop, visitors will find editorial articles, installations and a variety of products made from responsible materials.
Knowing that consumers crave experiences more than products, Made Thought created an engaging space that showcases its design portfolio and makes items available for purchase in an interesting way that inspires true connection with the physical environment and goods on display.
The Made Thought pop-up is divided into three spaces, including a basement that's regularly transformed in partnership with different brands.