Models with Down syndrome are often overlooked in the scope of creative industries. Ukranian photographer Marta Syrko seeks to change this with an absolutely gorgeous collection of meaningful images. She seeks to liberate individuals with the condition from the dominating myths within the context of her own country, as well.
The photography series is light in character. The images exude a certain elegance that is achieved through Syrko's impeccable art direction. The prismatic colors add a touch of playfulness, while the models with Down syndrome skillfully and beautifully surrender themselves to the camera lens.
Through this ethereal photo collection, Marta Syrko sought out to embrace the narratives of "individualism, dynamic, and curiosity." Moreover, she strived to be as inclusive as possible with her work and as a result, the subjects differ in "age, temper, and view."
Key Themes Behind This Trend
- Inclusive Photography
- Opportunity for professional photographers to create impactful work that portrays inclusive representation in creative industries like fashion and advertising.
- Down Syndrome Visibility
- Opportunity for companies and organizations to increase visibility and celebrate diversity by featuring models and individuals with Down syndrome in marketing campaigns and media presence.
- Ethereal Art Direction
- Opportunity for designers and creatives to incorporate ethereal and light art direction in various projects, such as branding, packaging, and photo shoots for various industries.
Where This Applies
- Fashion
- Fashion industry professionals can embrace inclusivity and diversity to promote social change and empower underrepresented groups, such as models with Down syndrome.
- Advertising
- Advertising agencies can create more meaningful and memorable campaigns by featuring models with Down syndrome and celebrating their unique qualities and personalities.
- Photography
- The photography industry can elevate inclusion and visibility by showcasing the diverse perspectives through conceptual and visually stunning projects such as Marta Syrko's ethereal social photo projects.
