Gudetama tees are the new offering my Uniqlo. The brand has surely become the go-to place for casual and fun graphic tees as the retailer has built an extensive portfolio with collaborations — from artist-inspired clothing that boasts the artworks of Andy Warhol, Keith Haring and Jean-Michel Basquiat to shirts that are adorned with characters from Sesame Street.
For the upcoming season, Uniqlo looks toward the quirky Gudetama character for inspiration. For those unfamiliar with the aesthetic, Gudetama is Sanrio's mascot and it is essentially a "lazy egg with no energy." As this is a popular feeling in the contemporary, plugged-in society, the ultra-relatable Gudetama tees will surely gain interest. Dubbed ‘GURELAXATION,’ the range draws vibes from being lazy this summer and enjoying the weather with minimum movement or effort.