African-American Identity Art

The Art of Faith Ringgold is on Display at the Serpentine Galleries

The art of Faith Ringgold is full of sincere and bold statements that tie to the struggles, identity, and life of the African-American community. A writer, a painter and a textile artist, Faith has been developing her practice through storytelling. Born in Harlem, her narrative quilts are perhaps what she is best known for.

The Serpentine Galleries in London have recognized the merit and meaning behind Faith Ringgold's work and honor her in a special solo exhibit that spotlights over 50 pieces. In addition, the art of Faith Ringgold is supported by MATCHESFASHION.com who has supplemented the activation through a special event programming that includes music, a decorated room, as well as an e-commerce platform that offers limited edition Ringgold-themed items.

African-american Identity Art
There is an opportunity for other galleries, museums, and art collectors to showcase the works of African-American artists and support diverse cultural perspectives.
Narrative Quilts
There is an opportunity for textile and fashion industries to incorporate storytelling into their designs and promote cultural heritage through wearable art.
Online Art Sales
With the support of e-commerce platforms like MATCHESFASHION.com, there is an opportunity for the art industry to increase its online presence and marketability.

Industries Being Reshaped

Art Galleries & Museums
There is an opportunity for galleries and museums to promote and showcase diverse cultural perspectives, such as African-American identity art.
Textile & Fashion
There is an opportunity to incorporate storytelling techniques into textile design and promote cultural heritage through wearable art like narrative quilts.
E-commerce
There is an opportunity for the art industry to increase its online presence and marketability through collaboration with e-commerce platforms like MATCHESFASHION.com.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 5%
Freshness 9%

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