Vans Launches a Peace Iteration of the Sk8-Hi Sneaker Model
References: overkillshop & highsnobiety
Vans creates a new version of its signature Sk8-Hi sneaker design for the warmer season. The design language draws influence from DIY culture and the doodling aesthetics that it evokes. The custom essence is captured with the colorful accents adorning the uppers.
The model comes from an angle that emphasizes the message of peace, featuring multiple colors throughout the predominantly white uppers made from canvas materials. To refer to its overarching peaceful theme, the side showcases a large peace symbol. Additional details include the checkerboard pattern over the toe cap, crossbones emblem, planet doodles, and an alien head motif. Branding accents are informed through the signature "Off The Wall" tongue tag at the back and it all sits atop of a waffle outsole.
The model comes from an angle that emphasizes the message of peace, featuring multiple colors throughout the predominantly white uppers made from canvas materials. To refer to its overarching peaceful theme, the side showcases a large peace symbol. Additional details include the checkerboard pattern over the toe cap, crossbones emblem, planet doodles, and an alien head motif. Branding accents are informed through the signature "Off The Wall" tongue tag at the back and it all sits atop of a waffle outsole.
Trend Themes
1. Diy-style Sneakers - Opportunity for brands to tap into the growing trend of customized and personalized sneakers with unique design languages.
2. Peace-themed Fashion - Opportunity for brands to adopt peace as a theme in their fashion designs, particularly in streetwear.
3. Doodling Aesthetics - Opportunity for brands to incorporate doodling aesthetics into their designs, creating a playful and artistic look.
Industry Implications
1. Footwear - Brands in the footwear industry can align with the trend of customized and personalized sneakers with unique designs.
2. Fashion - Brands in the fashion industry can incorporate peace as a theme in their designs, particularly in streetwear.
3. Art Supplies and Craft Stores - Art supplies and craft stores can benefit from the growing trend of doodling aesthetics, offering products that cater to this playful and creative trend.
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