Meera Ethical Clothing Prints Artistry onto Sustainable Shirts
Michael Hemsworth — August 8, 2019 — Social Good
References: kickstarter & thegadgetflow
The Meera ethical clothing company has been developed as a way for artists to promote their work and provide fashion-forward individuals to be their canvas. The initiative offers three different styles of T-shirts to choose from, which can be customized with artistry by a creative individual to help highlight their work. This also provides style-savvy wearers with a way to display their fashion prowess by wearing a design that isn't available on the mass market.
The Meera ethical clothing prints the designs of artists onto shirts that are crafted from 100% organic cotton and sourced in a Fair Trade manner. This helps to create a premium product for consumers who are looking to support artists and the shift towards sustainable fashion.
The Meera ethical clothing prints the designs of artists onto shirts that are crafted from 100% organic cotton and sourced in a Fair Trade manner. This helps to create a premium product for consumers who are looking to support artists and the shift towards sustainable fashion.
Trend Themes
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Artist-centric Fashion — Opportunity for clothing brands to collaborate with artists and offer customizable designs to promote their work.
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Sustainable Apparel — Potential for fashion companies to focus on using organic and Fair Trade materials to meet the growing demand for sustainable fashion.
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Unique Fashion Statements — Opportunity for individuals to express their individuality by wearing customized designs that are not mass-produced.
Industry Implications
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Fashion and Apparel — Clothing brands can explore collaborations with artists and sustainable materials to attract conscious consumers and offer unique designs.
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Art and Design — Artists can leverage collaborations with clothing brands to promote their work and generate additional revenue streams.
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Eco-friendly Manufacturing — Manufacturing companies can specialize in producing organic and Fair Trade materials to cater to the demand for sustainable apparel.
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