In honor of International Vegan Day, cosmetics company Lush announced that all its 2019 Christmas products will be vegan, ethically sourced, and made by hand. The brand is launching an international 'Wintery Wonderland' to celebrate its latest plant-powered Christmas collection on November 3rd from 14 pm - 4 pm. Lush encourages its customers to attend in order to purchase their holiday presents before the rush and to ensure all the products are in stock.
The niche social media holiday of International Vegan Day presents the perfect opportunity for brands like Lush to think outside the box in order to target a diverse demographic in a new and exciting way. Its new vegan initiative will increase its brand recognition and consumer loyalty.
What Makes This Trend Stand Out
- Vegan-friendly Products
- More companies should create vegan-friendly versions of their products to appeal to the growing vegan customer base.
- Ethical Sourcing
- Brands that prioritize ethical sourcing of their ingredients and materials can differentiate themselves in the market and appeal to socially conscious consumers.
- Handmade Products
- There is a growing trend of consumers seeking out handmade products as they place greater value on authenticity and uniqueness.
Sectors Adopting This
- Cosmetics
- Cosmetics companies that offer vegan-friendly, ethically sourced, and handmade products can gain a competitive edge in the market.
- Retail
- Retailers can capitalize on the trend of consumers seeking out vegan-friendly and ethically sourced products by offering a wider selection of such items.
- Hospitality
- Hotels and spas can differentiate themselves by offering guests vegan-friendly, ethically sourced, and handmade bath products as part of their amenities.
