In honor of International Vegan Day, cosmetics company Lush announced that all its 2019 Christmas products will be vegan, ethically sourced, and made by hand. The brand is launching an international 'Wintery Wonderland' to celebrate its latest plant-powered Christmas collection on November 3rd from 14 pm - 4 pm. Lush encourages its customers to attend in order to purchase their holiday presents before the rush and to ensure all the products are in stock.
The niche social media holiday of International Vegan Day presents the perfect opportunity for brands like Lush to think outside the box in order to target a diverse demographic in a new and exciting way. Its new vegan initiative will increase its brand recognition and consumer loyalty.