With October being Breast Cancer Awareness Month, Aerie chose the occasion to launch a limited edition version of its high waisted Play leggings in a vivid hue of pink, with 100% of the proceeds going towards Bright Pink: a non-profit that's dedicated to raising awareness and funds for the prevention and early detection of breast and ovarian cancer in young women.
The full length leggings are incredibly comfortable to wear, with the brand's Feel Smooth material used to craft them, and the seamless design ensuring that they don't dig into the skin. The colorful leggings are free of any branding and excess embellishments, however inside of the waistband is an inspiring quote that reads "Can't Stop Me." To match the leggings, Aerie also released a matching sports bra, the proceeds from which will also go towards Bright Pink.
Why This Trend Is Growing
- Breast Cancer Awareness
- Opportunity for businesses to create limited edition products and donate proceeds to breast cancer organizations.
- Comfortable Leggings
- Disruptive innovation opportunity to create seamless and comfortable leggings for daily wear.
- Non-profit Collaborations
- Businesses can collaborate with non-profits to create exclusive products and raise awareness for causes.
Industries Being Reshaped
- Apparel
- Innovations in comfortable and seamless leggings for various activities and fashion purposes.
- Fitness
- Opportunity for fitness brands to create comfortable and supportive sports bras that contribute to a cause.
- Non-profit
- Collaboration with brands and businesses to create exclusive products that support fundraising efforts.
