With October being Breast Cancer Awareness Month, Aerie chose the occasion to launch a limited edition version of its high waisted Play leggings in a vivid hue of pink, with 100% of the proceeds going towards Bright Pink: a non-profit that's dedicated to raising awareness and funds for the prevention and early detection of breast and ovarian cancer in young women.
The full length leggings are incredibly comfortable to wear, with the brand's Feel Smooth material used to craft them, and the seamless design ensuring that they don't dig into the skin. The colorful leggings are free of any branding and excess embellishments, however inside of the waistband is an inspiring quote that reads "Can't Stop Me." To match the leggings, Aerie also released a matching sports bra, the proceeds from which will also go towards Bright Pink.
100% of Proceeds from Aerie's Exclusive Leggings Go to Bright Pink
Riley von Niessen — October 10, 2019 — Social Good
References: brightpink.org & ae