NUT-rition's Equal Pay Pack Expresses That the "Gender Pay Gap is Nuts"

 - Apr 5, 2019
References: paygapisnuts & businesswire
For National Equal Pay Day, NUT-rition teamed up with Laura Dern and Equal Rights Advocates to create the Equal Pay Pack, a limited-edition nut snack pack that shares "what it feels like to get less." For a limited time, this nut mix with almonds, cashews, pecans and dried fruit is being offered in a bag that's 20% bigger than the regular NUT-rition pack and advocates equal pay for all.

To bring awareness to the wage gap, the brand created gender-specific bags of NUT-rition, including "His Pack," which featured 20% less product than "Her Pack," and a hidden camera stunt.

As well as inspiring people to demand more from the workplace, NUT-rition is using the Equal Pay Pack to express that it believes "women should demand more… more from their snacks and more from their lives."