NUT-rition's Equal Pay Pack Expresses That the "Gender Pay Gap is Nuts"
Laura McQuarrie — April 5, 2019 — Lifestyle
References: paygapisnuts & businesswire
For National Equal Pay Day, NUT-rition teamed up with Laura Dern and Equal Rights Advocates to create the Equal Pay Pack, a limited-edition nut snack pack that shares "what it feels like to get less." For a limited time, this nut mix with almonds, cashews, pecans and dried fruit is being offered in a bag that's 20% bigger than the regular NUT-rition pack and advocates equal pay for all.
To bring awareness to the wage gap, the brand created gender-specific bags of NUT-rition, including "His Pack," which featured 20% less product than "Her Pack," and a hidden camera stunt.
As well as inspiring people to demand more from the workplace, NUT-rition is using the Equal Pay Pack to express that it believes "women should demand more… more from their snacks and more from their lives."
To bring awareness to the wage gap, the brand created gender-specific bags of NUT-rition, including "His Pack," which featured 20% less product than "Her Pack," and a hidden camera stunt.
As well as inspiring people to demand more from the workplace, NUT-rition is using the Equal Pay Pack to express that it believes "women should demand more… more from their snacks and more from their lives."
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