The Sun Valley 'Nuts For...' Snacks Come in Seven Varieties
Michael Hemsworth — September 25, 2019 — Marketing
References: sun-valley & conveniencestore
The Sun Valley 'Nuts For...' products are a new line of edgy snack varieties for consumers who are looking for convenient food options with a hip aesthetic. The snacks are packaged in pouches that are each emblazoned with punk-inspired imagery to help them stand out from the competition in a real environment. The chromatic design also works to make them instantly identifiable for consumers to recall the next time they're craving a tasty yet satisfying snack.
Marketing Manager at Sun Valley Nuts Alison Robson spoke on the inspiration behind the Sun Valley 'Nuts For...' products saying, "The UK snacking market may be in the ascendancy, with three quarters of consumers indulging each day (The Grocer 2018), but despite its success, it’s a category arguably suffering from a lack of interesting combinations and real personality. It’s high time that the UK went nuts for snacks that don’t follow the status quo. Twinning unique and delicious flavors and textures, the Nuts For range has been designed as a noisy and exciting backlash to conventional on-the-go options, helping wake UK shoppers from a snacking slumber.”
Marketing Manager at Sun Valley Nuts Alison Robson spoke on the inspiration behind the Sun Valley 'Nuts For...' products saying, "The UK snacking market may be in the ascendancy, with three quarters of consumers indulging each day (The Grocer 2018), but despite its success, it’s a category arguably suffering from a lack of interesting combinations and real personality. It’s high time that the UK went nuts for snacks that don’t follow the status quo. Twinning unique and delicious flavors and textures, the Nuts For range has been designed as a noisy and exciting backlash to conventional on-the-go options, helping wake UK shoppers from a snacking slumber.”
Trend Themes
1. Punk-inspired Snack Packaging - Disruptive innovation opportunity: Explore unconventional and edgy packaging designs for snack products to differentiate from competitors in the market.
2. Unique Flavor Combinations - Disruptive innovation opportunity: Experiment with distinctive and unexpected flavor combinations in snack products to capture the interest of consumers who seek novel taste experiences.
3. Aesthetic-driven Food Products - Disruptive innovation opportunity: Create food products with a hip aesthetic and visually appealing design to attract consumers who value trendy and visually enticing products.
Industry Implications
1. Snack Food Industry - Disruptive innovation opportunity: Develop innovative snack products with unconventional packaging and unique flavors to revolutionize the market and offer consumers new and exciting options.
2. Packaging Industry - Disruptive innovation opportunity: Explore creative and unconventional packaging designs for food products that break away from traditional norms to grab consumers' attention and make a memorable impact.
3. Marketing and Advertising Industry - Disruptive innovation opportunity: Utilize unique and eye-catching visual aesthetics in food product branding and marketing campaigns to appeal to contemporary consumer preferences and stand out in the marketplace.
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