The Abby’s Better Nut Butter is being launched in new packaging to make it easier for consumers to access it throughout the day or when out of the house. The product will now come in single-serve squeeze packs that each contain 34-grams of nut butter each, and come in five flavors including Coconut Cashew, Date Pecan, Honey Almond, Coffee Almond and Protein-Infused Cinnamon Roll Almond. The packs will retail for $4.99 for each three-pack and $13.99 for a 10-pack.
Abby's Better Founder and CEO Abby Kircher spoke on the new Abby’s Better Nut Butter packaging saying, "After seeing the success that came from our signature nut butters, we created the Squeeze Packs as a way to let consumers enjoy their favorite nut butter flavors beyond the kitchen. I started Abby’s Better to support healthy snacking without sacrificing taste for health. Now with our Squeeze Packs, Abby’s Better can be there at any time to fuel consumers through their busiest of days - whether it’s during their commute to work or school, at a sports game, as a quick on-the-go energy boost, and more.”
Image Credit: Jenna Skutnik