Abby’s Better Nut Butter Now Comes in a New Packaging
Michael Hemsworth — July 24, 2021 — Marketing
References: abbysbetter & drugstorenews
The Abby’s Better Nut Butter is being launched in new packaging to make it easier for consumers to access it throughout the day or when out of the house. The product will now come in single-serve squeeze packs that each contain 34-grams of nut butter each, and come in five flavors including Coconut Cashew, Date Pecan, Honey Almond, Coffee Almond and Protein-Infused Cinnamon Roll Almond. The packs will retail for $4.99 for each three-pack and $13.99 for a 10-pack.
Abby's Better Founder and CEO Abby Kircher spoke on the new Abby’s Better Nut Butter packaging saying, "After seeing the success that came from our signature nut butters, we created the Squeeze Packs as a way to let consumers enjoy their favorite nut butter flavors beyond the kitchen. I started Abby’s Better to support healthy snacking without sacrificing taste for health. Now with our Squeeze Packs, Abby’s Better can be there at any time to fuel consumers through their busiest of days - whether it’s during their commute to work or school, at a sports game, as a quick on-the-go energy boost, and more.”
Image Credit: Jenna Skutnik
Abby's Better Founder and CEO Abby Kircher spoke on the new Abby’s Better Nut Butter packaging saying, "After seeing the success that came from our signature nut butters, we created the Squeeze Packs as a way to let consumers enjoy their favorite nut butter flavors beyond the kitchen. I started Abby’s Better to support healthy snacking without sacrificing taste for health. Now with our Squeeze Packs, Abby’s Better can be there at any time to fuel consumers through their busiest of days - whether it’s during their commute to work or school, at a sports game, as a quick on-the-go energy boost, and more.”
Image Credit: Jenna Skutnik
Trend Themes
1. On-the-go Snacking - The rise of single-serve squeeze packs is catering to the busy lifestyles of consumers who need quick and convenient snacks while on-the-go.
2. Packaging Innovation - The new Abby's Better Nut Butter packaging demonstrates the potential for innovative packaging solutions that can change the way consumers use and interact with products.
3. Healthy Convenience Foods - The popularity of nut butter squeeze packs suggests a growing demand for healthy and convenient snacks that are easy to grab anytime, anywhere.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from developing more healthy and convenient snacking options that cater to the needs of busy consumers.
2. Packaging - The packaging industry has an opportunity to develop more innovative and convenient packaging solutions that can enhance the functionality and convenience of products.
3. Health and Wellness - The health and wellness industry can leverage the growing demand for healthy and convenient snacks by developing more specialized products that cater to specific consumer needs.
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