Kellogg works in collaboration with GLAAD to create the very inclusive 'All Together' cereal. It is made to support a number of causes, including the advocacy work of the LGBTQ+ community and anti-bullying. The new cereal delivers nostalgic elements, with the combination of Froot Loops, Frosted Mini-Wheats, Frosted Flakes, Rice Krispies, Raisin Bran, and Corn Flakes.
Not only is the cereal mixture a blend of familiar tastes, but the box also boasts the same design and characters representing each cereal. Kellogg describes the All Together cereal flavor as "a symbol of acceptance." For a limited time, the cereal is available to celebrate Spirit Day, which is the globe's largest anti-bullying campaign, inviting people to wear purple to accept the LGBTQ+ youth community.
Image Credit: Kellogg
What Makes This Trend Stand Out
- Inclusive Collaborations
- Collaborating with other organizations to create inclusive products or initiatives, such as Kellogg's partnership with GLAAD to create the 'All Together' cereal.
- Nostalgia Marketing
- Using familiar and nostalgic elements in product designs and flavors, like Kellogg's incorporation of multiple classic cereals in the 'All Together' cereal.
- Social Advocacy Products
- Creating products that support social causes and raise awareness, such as Kellogg's 'All Together' cereal which supports the LGBTQ+ community and anti-bullying.
Sectors Adopting This
- Food & Beverage
- The food and beverage industry can explore opportunities to develop inclusive and socially-conscious products, like Kellogg's 'All Together' cereal.
- Marketing & Advertising
- The marketing and advertising industry can leverage nostalgia, collaboration, and social advocacy to connect with consumers in meaningful ways.
- Nonprofit & Advocacy
- Nonprofit organizations and advocacy groups can partner with brands to create impactful collaborations that promote their causes, as seen with GLAAD collaborating with Kellogg for the 'All Together' cereal.
