Everlane and The New York Times Created the Climate Collection

 - Apr 15, 2019
References: everlane & adweek
Everlane and The New York Times teamed up to create the Climate Collection to share their unique perspectives on climate change and how more awareness can be generated around it. While Everlane is passionate about transparency and sharing the resources that it takes to create pieces of clothing, The New York Times is increasing its coverage of climate change and related topics.

The Climate Collection introduces five different pieces that are supported with a tagline that reads "Truth. It affects us all"—this ties in with The New York Times' "Truth Is Worth It" campaign.

Sales from the Climate Collection will help to support The New York Times’ subscription sponsorship program, so that every time a shirt is purchased, nine students get access to its publication.