Nature-Themed City Apparel

The North Face Launches the Urban Ecology Collection

Technical outdoor label The North Face returns with the new Urban Ecology collection that channels the themes of "In City, In Nature' for the season. The brand's sublabel features seamless designs that are ready for the ever-changing environments and deliver versatile looks that are ready for the outdoors and in urban spaces.

The technical looks are made with lightweight sensibilities and water-repelling, moisture-wicking designs as well. The silhouettes include the likes of vests, wind jackets, and casual pants with a highlight on the multi-pocket D1 City Vest. It has detachable storage panels and is followed by the notable D3 Dryvent Jacket that is inspired by the classic Mountain 2000 silhouette with climbing rope detailing along with a carabiner.

Image Credit: The North Face

Nature-themed Apparel
Incorporating natural elements into urban clothing design and technology for sustainable style
Seamless Design
Creating functional clothing that is ready for any outdoor and urban environment without compromising on style
Multi-purpose Clothing
Designing versatile clothing for both outdoor and urban adventures with a focus on functionality and fashionability

Industries Being Reshaped

Fashion and Apparel
Incorporating innovative designs and materials to create functional yet stylish clothing for outdoor and urban lifestyles
Sports and Outdoor Recreation
Developing technical gear that can adapt to different environments for the ultimate outdoor experience
Sustainability and Eco-friendly Products
Integrating sustainable technology and materials to reduce the environmental impact of outdoor and urban lifestyle products
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 38%
Freshness 13%