A new human rights tee is launched by contemporary fashion label AWAKE NY and creative studio Chroma. The product presents a minimalist t-shirt in white. In red font, the words 'PROTECT PEOPLE NOT BORDERS' adorn the front, while the back defines legal rights that each individual has 'IF DETAINED BY ICE.'
The human rights tee has become a dominant design in the world of fashion of late, as brands strive to use their platform to take a stance and initiate change. The collaboration between AWAKE NY and Chroma, for example, references the "ongoing conditions at the US-Mexico border," for example.
Consumers can get the human rights tee for $50 USD. All proceeds from the collaboration will be distributed to two organizations that are affiliated with the cause -- Al Otro Lado and Casa Arcoiris.