In an effort to shed light on the effects of peer pressure and drinking, the Danish Cancer Society has partnered with TrygFonden, a public health foundation to launched the 'Are You Pushing the Sausage.' According to a recent study, almost 90% of the time, young Danes feel peer pressure to drink more alcohol than they intended.
Hence the launch of the Are You Pushing the Sausage campaign. It features a young adult male who constantly feels pressure to eat sausage -- a metaphor for drinking -- no matter where he is including the beach, a card game, or a dinner party. Whether the main character protests or not, he is egged on to continue drinking -- a phenomenon many youths in Denmark face. By replacing alcohol with an abusrb food, it eloquently articulates how this peer pressure contributes to binge drinking, a practice that leads to life long health implications.