Design by Disruption & the Shoe Surgeon Produce Activist Sneakers

 - Jun 29, 2019
References: theshoesurgeon & behance.net
These activist sneakers are the product of a collaboration between New York City-based firm Design by Disruption and custom footwear purveyor The Shoe Surgeon. Embracing political and social dialogue in the sphere of equality and slavery, this partnership calls the attention that there are still "40 million slaves worldwide [but they are] hidden deep within supply chains."

The Design by Disruption x The Shoe Surgeon activist sneakers boast details that call attention to this issue. Facts have been infused as design-forward embellishments throughout the footwear silhouette — some more apparent, others subtler.

The activist sneakers were released during the NBA finals, which was a strategic decision. In addition, the marketing team sent out the custom collaboration to a number of top sneaker influencers to build off of the popularity of unboxing rituals.