Slow Shopping Campaigns

Although many retailers offer pre-and post-Black Friday sales to encourage as much shopping as possible on the days surrounding the major shopping event, over the last few years many brands and retailers have embraced blackouts on Black Friday in solidarity of anti-consumerism. Although people tend to feel a sense of pressure and a fear of missing out on great Black Friday deals, Disruptive skincare brand Deciem is launching a month-long campaign during November that invites people to shop slowly. From November 1st to the 29th, Deciem is offering a 23% discount on all online and in-store orders—across its entire product range.

Additionally, Deciem will be temporarily shuttering its website and retail stores for a "moment of nothingness" on Black Friday itself.