Iconic Canadian poutine shop recently launched the Smoke’s Poutinerie App to give fans "poutine on demand." Users will now be able to order ahead on the mobile app while also collecting loyalty points and receiving information on the latest special offers.
“Our Plaid Nation Fans are passionate, expressive, devoted…Poutine-loving ROCKSTARS!” said Ryan Smolkin, CEO (Chief Entertainment Officer) of Smoke’s Poutinerie. “We are excited to expand on our digital entertainment with the introduction of our app. It’s all about infusing our Brand + Culture into our fan experiences and rewarding loyal customers with FREE POUTINE!”
The Smoke's Poutinerie App will help the quick-serve restaurant increase its brand identity and customer loyalty with its reward and convenience.
Why This Trend Is Growing
- Mobile Food Ordering
- The launch of Smoke's Poutinerie App opens the door for other quick-serve restaurants to offer mobile ordering and rewards
- Loyalty Programs
- The integration of loyalty programs on mobile ordering apps can encourage customer retention and increase brand loyalty
- Gamification
- Incorporating gamification to mobile ordering apps can incentivize customers to frequently use the app and earn rewards
Industries Being Reshaped
- Fast Food Industry
- The fast food industry can benefit from implementing mobile ordering apps and loyalty programs to increase customer satisfaction and retention, as well as attract new customers through ease of use
- Mobile App Industry
- The mobile app industry has an opportunity to develop loyalty and gamification features for restaurant apps to improve customer engagement and drive revenue growth
- Restaurant Industry
- The restaurant industry can improve customer experience and loyalty by introducing mobile ordering and loyalty programs, while also leveraging gamification to incentivize repeat business
