UK shoppers have long lamented the lack of major beauty retailers like Sephora in their country, but now there is a new store called AFTERbeauty that may help to fill the void.
AFTERbeauty is a new online and in-store shopping experience for beauty and skincare lovers. The concept behind the store is to bring together the best beauty brands from around the world into one mega-store. In total, there will be 140 different global brands to shop and over 5,000 different products. Given the massive inventory, the store will span a five-floored townhouse that will have different interactive stations for consumers to test and experiment with different products. The store will also be staffed by trained beauty experts to help customers navigate the various brands and products.
AFTERbeauty is now open in London and its website will go live on November 13, 2019.
Image Credits: AFTERbeauty.