Boots' Bootiques Offer Gift Ideas for People Who are Hard to Buy for
Laura McQuarrie — November 8, 2019 — Business
References: boots-uk & campaignlive
To simplify the lives of shoppers this holiday season, Boots is launching hyper-targeted Bootiques that share curated gift ideas for specific types of people. The curated shopping experiences make it easier to settle on purchases for people who are vegan, have trouble getting to sleep at night, fitness buffs, tweens or even romantic partners who are difficult to shop for.
The curated products will be displayed in Boots stores across the UK, as well as dedicated pop-ups in London specifically on the themes of Love, Sleep and Tweens.
Online, Boots is complementing the in-person holiday shopping experiences with a Build your own Bootique tool that helps people to quickly and easily assemble a gift request list that can be shared with family and friends.
The curated products will be displayed in Boots stores across the UK, as well as dedicated pop-ups in London specifically on the themes of Love, Sleep and Tweens.
Online, Boots is complementing the in-person holiday shopping experiences with a Build your own Bootique tool that helps people to quickly and easily assemble a gift request list that can be shared with family and friends.
Trend Themes
1. Curated Gift Boutiques - The rise of curated gift boutiques is providing businesses with an opportunity to target niche markets and cater specifically to their unique needs.
2. Hyper-targeted Bootiques - The launch of hyper-targeted Bootiques is revolutionizing the holiday shopping experience by making it easier for consumers to find the perfect gift for even the most difficult-to-shop-for individuals.
3. Build Your Own Bootique Tool - The introduction of the Build your own Bootique tool is empowering consumers to create personalized gift request lists, opening up new opportunities for businesses to meet their customers' exact preferences.
Industry Implications
1. Retail - The retail industry can capitalize on the trend of curated gift boutiques by curating their own selection of unique and specialized gift options.
2. Technology - The technology industry can embrace the hyper-targeted Bootiques trend by creating innovative tools and platforms that help consumers discover personalized gift ideas based on specific interests and preferences.
3. E-commerce - The e-commerce industry can leverage the Build your own Bootique tool to enhance the personalized shopping experience for customers and drive sales by offering curated suggestions and easy sharing options.
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