Walmart's new holiday toy catalog has a 'Scan & Shop' feature where consumers can scan items in the catalog to easily make purchases. Consumers are able to access the Scan & Shop feature through the barcode scanner in the Walmart app. After an item has been scanned, it will be placed in the user's online shopping cart. Walmart's new Scan & Shop tool is compatible with all of the 35 million catalogs it created for US locations.
Creating the scanning tool for the mobile app allows consumers to easily purchase items when looking through a catalog. Additionally, it is a good way to integrate technology into its physical publications. The new scanning feature could be a popular option among holiday shoppers due to the convenience it offers.
Image Credit: Walmart
Key Themes Behind This Trend
- Catalog Scan-to-purchase
- Integrating scanning tools in product catalogs to streamline the purchasing experience.
- Mobile App Barcode Scanner
- Developing mobile app scanning features to allow for easier and faster purchases.
- Online-offline Integration
- Using technology to further integrate physical and online shopping experiences.
Where This Applies
- Retail
- Implementing catalog scanning features to make catalog shopping more convenient and accessible.
- E-commerce
- Developing mobile app scanning tools to enhance the online purchasing experience.
- Marketing
- Using online-offline integration to create more engaging and interactive marketing materials.
