HER is a unique retail space in Hong Kong that combines a cafe setting with fashion. The design of HER created by Clap Studio was developed to express qualities such as femininity, purity and strength and the interior of the store was created to "transport the user to a new planet." Based on this concept, the design of the store takes cues from Mars and integrates the unusual landscapes, elements and colors of the Red Planet. As a space that combines food and fashion, HER invites visitors to enjoy a special drink from the brand.
The ongoing explorations of Mars are inspiring creators across all industries, including designers who want to express what it might be like to walk on the far-off planet.
Image Credit: <i><a target="_blank" rel="nofollow" href="http://instagram.com/drcuerda">Daniel Rueda</a></i>
Key Themes Behind This Trend
- Explorations of Mars
- Opportunity for designers to create Mars-inspired products and experiences.
- Fashion and Gastronomy Fusion
- Opportunity to merge the worlds of fashion and food in unique retail spaces.
- Transportive Retail Spaces
- Opportunity to create immersive retail environments that transport customers to new worlds.
Where This Applies
- Retail Design
- Opportunity for retail designers to create unique, themed spaces that offer a new shopping experience.
- Fashion
- Opportunity for fashion designers to explore Mars-inspired aesthetics and themes in their collections.
- Food and Beverage
- Opportunity for cafes and restaurants to collaborate with fashion brands and create innovative, immersive dining experiences.
