The first of Swarovski's Crystal Studio locations is opening in Costa Mesa, California, offering an experience that combines the traditional brick-and-mortar retail experience with interactive virtual experiences. The space was designed to embody glamour, mastery and innovation and encourage those who visit to embrace creativity, spontaneity and interaction.
One of the most alluring parts of the Swarovski Crystal Studio is the Sparkle Bar, which gives people the chance to discover curated looks and virtually explore products to get inspired. The Sparkle Bar also helps shoppers feel and try on different products and see their brilliance under changing light settings. With the modern consumer in mind, the Sparkle bar is equipped with wireless phone charging technology, which will help to encourage people to photograph and share their experiences.
Image Credit: Swarovski