Fairytale-Inspired Grocery Ads

In anticipation of this holiday season, Australian-based grocery store Woolworths launched the 'Picked for Christmas' campaign that makes use of the Christmas spirit. The commerical showcases a happy, picturesque town where the food is magically growing and is picked by small birds -- this image underlines how fresh all of Woolworths' products are. The video ends with a delicious feast of festive treats being expertly crafted by chefs with magical sparkles and the scene transitions to show the real store, with the same high-quality fruits and food.

The Picked for Christmas campaign allows customers to fantasize about the upcoming holiday with Woolworths top of mind for finding the freshest ingredients to make their Christmas as idyllic as the one portrayed.