Sam's Club launched a new ad promoting its new fast mobile checkout app, which allows customers to scan their own items using the new 'Scan & Go' tool. The ad features Usain Bolt, the world record holder and former Olympic sprinter, as well as Allyson Felix, a three-time world champion sprinter.
The ad opens with Usain Bolt being challenged to scan 20 items in three minutes using the Scan & Go tool. Bolt then scans the items and is told to hold Allyson Felix's medals. The ad is clearly promoting speed and efficiently at Sam's Club locations. Having consumers scan their own items would create a faster shopping experience, which could save people time during the holiday shopping season.
Image Credit: Sam's Club