More Life Growth Co. is the name of the "mysterious business venture" by Drake. Expected to be officially debuted on November 8th, a teaser was released on the rapper's Instagram. The name of the project is inspired by Drake's 'More Life' mixtape which dropped back in 2017.
On top of this, More Life Growth Co. teased various media outlets across Toronto. The rapper sent branded flowers that surely piqued the interest of the news. The fact that More Life Growth Co. is a cannabis venture is known because Highsnobiety dug into the Canadian trademark database and discovered the business is connected to “cannabis products and accessories, medical cannabis, THC and CBD, as well as corresponding apparel and footwear.”
Photo Credits: Instagram @champagnepapi
Why This Trend Is Growing
- Celebrity-owned Ventures
- Disruptive innovation opportunity: Brands can leverage the popularity and influence of celebrities to create unique business ventures and reach new audiences.
- Cannabis Industry
- Disruptive innovation opportunity: With the increasing legalization of cannabis, there is immense potential for innovation in product development, distribution, and retail experiences within the industry.
- Branded Marketing Strategies
- Disruptive innovation opportunity: Companies can explore creative and unconventional ways to generate excitement and intrigue around their brand, such as sending branded items to media outlets.
Industries Being Reshaped
- Entertainment
- Disruptive innovation opportunity: The entertainment industry can capitalize on the popularity of celebrities by partnering with them to launch their own ventures, expanding their influence and revenue streams.
- Cannabis
- Disruptive innovation opportunity: The cannabis industry can embrace celebrity endorsements and collaborations to create unique and differentiated products, attracting a wider consumer base.
- Marketing
- Disruptive innovation opportunity: Marketing agencies and brands can adopt creative and personalized strategies to engage media outlets and generate buzz around their products or services.
