Given the intensity of the symptoms and the levels of discomfort, menopause support products can prove to be quite popular among women. Identifying a niche here, P&G Ventures partners with venture engine M13 in the launch of Kindra — a new direct-to-consumer brand that boasts menopause support in the form of community, personalized resources, and "proven estrogen-free solutions."
Key products in Kindra's range include the Daily Vaginal Lotion & Applicator, the Core Dietary Supplement, the Energy Boosting Dietary Supplement, and the Sleep Enhancing Dietary Supplement. These products are estrogen-, cruelty-, and gluten-free, as well as non-GMO and vegan. Kindra's offerings for menopause support feature clinically tested ingredients as well — from the French maritime pine bark and ashwagandha extracts featured in the Core Dietary Supplement to the herbal extracts and melatonin that are prominent in the sleep-enhancing offering.
Image Credit: Joel Stans