Given the intensity of the symptoms and the levels of discomfort, menopause support products can prove to be quite popular among women. Identifying a niche here, P&G Ventures partners with venture engine M13 in the launch of Kindra — a new direct-to-consumer brand that boasts menopause support in the form of community, personalized resources, and "proven estrogen-free solutions."
Key products in Kindra's range include the Daily Vaginal Lotion & Applicator, the Core Dietary Supplement, the Energy Boosting Dietary Supplement, and the Sleep Enhancing Dietary Supplement. These products are estrogen-, cruelty-, and gluten-free, as well as non-GMO and vegan. Kindra's offerings for menopause support feature clinically tested ingredients as well — from the French maritime pine bark and ashwagandha extracts featured in the Core Dietary Supplement to the herbal extracts and melatonin that are prominent in the sleep-enhancing offering.
Image Credit: Joel Stans
Why This Trend Is Growing
- Menopause Support Products
- The trend of menopause support products presents opportunities for innovative solutions in addressing the intense symptoms and discomfort experienced during menopause.
- Direct-to-consumer Brands
- The rise of direct-to-consumer brands like Kindra creates disruptive innovation opportunities in delivering personalized resources and community support to women going through menopause.
- Clinically Tested Ingredients
- The use of clinically tested ingredients in menopause support products offers an avenue for disruptive innovation in developing effective and evidence-based solutions for the symptoms of menopause.
Industries Being Reshaped
- Personal Care
- The personal care industry can tap into the trend of menopause support products by developing innovative and specialized products catering to the unique needs of menopausal women.
- Health and Wellness
- The health and wellness industry can capitalize on the rise of direct-to-consumer brands like Kindra, offering personalized resources and community support for women going through menopause.
- Pharmaceuticals
- The pharmaceutical industry has an opportunity to explore the use of clinically tested ingredients and develop new solutions for managing menopause symptoms, providing women with effective relief.
