adidas works in collaboration with the Toronto Raptors to celebrate the memorable 2019 NBA Championship with a pair of 'World Champs' AM4 sneakers. The running footwear model is limited edition and references the historic win for the Canadian team. To launch the sneakers, adidas taps Toronto Raptors' Kyle Lowry -- the star athlete unboxes the shoe on Twitter.
The sneaker itself takes adidas' AM4 as the base foundation before adorning the model with referencing motifs of the reigning champions. Every pair features scores of each playoff win with special emblems that honor the team, Toronto, Canada, and the championship. To celebrate June 13th, the day of the win, there will only be 613 pairs of the World Champs AM4s produced. The sneaker will only be exclusively available in Canada through the Raptors Mobile App and will be available to reserve on November 17th at 9am EST.
Image Credit: adidas
Why This Trend Is Growing
- Limited Edition Collaborations
- Opportunity for brands to partner with sports teams to create exclusive products that celebrate historic achievements.
- Commemorative Sneakers
- Opportunity for footwear companies to design and release special edition sneakers that honor significant events or accomplishments.
- Mobile App Exclusives
- Opportunity for brands to offer exclusive products or services through mobile apps, creating a sense of exclusivity and engagement for customers.
Industries Being Reshaped
- Sports Apparel
- Sports apparel brands can explore limited edition collaborations with teams to create unique products that resonate with fans.
- Footwear
- Footwear companies can capitalize on the demand for commemorative sneakers by designing and releasing special edition models.
- Mobile Technology
- Brands can develop and utilize mobile apps to offer exclusive products and experiences, enhancing customer engagement and loyalty.
