In an effort to promote inclusivity, the Toronto Raptors and Nike collaborated to produce team-branded hijabs. The team revealed the hijabs through social media, and this marks the first time an NBA team has created an athletic hijab.
Jerry Ferguson is the senior marketing director at MLSE, which is the company that owns the Raptors. Ferguson says the team-branded hijabs were created because the organization was inspired by The Hijab Ballers project. The Hijab Ballers are a group in Toronto that promotes Muslim women in athletics.
Jerry Ferguson later stated that the Raptors branded hijabs were created to encourage inclusivity and diversity within the Toronto Raptors fanbase. The line of hijabs could result in fans feeling more included and represented by both Nike and the Raptors organization.
Image Credit: Toronto Raptors/ Nike