Dreamville and PUMA Work Together on a New Sporty Capsule
References: footaction & hypebeast
Dreamville and PUMA join forces in correlation to the headlining set by J.Cole for the inaugural Day N Vegas 2019. The new range is full of redesigned familiar silhouettes that border the line of subtle and bold through the relaxed silhouettes and captivating color palette.
The new capsule draws inspiration from hip hop culture and the creators of 'Revenge of the Dreamers III.' The color palette consists of black and yellow, making up a collection that highlights the T7 track jacket and pants to match along with the PUMA Clyde OG sneaker silhouette. The sneakers are made from a hairy suede leather across the uppers with a spotlight of Dreamville's yellow color along with the three streak panel in black.
Image Credit: Foot Locker
The new capsule draws inspiration from hip hop culture and the creators of 'Revenge of the Dreamers III.' The color palette consists of black and yellow, making up a collection that highlights the T7 track jacket and pants to match along with the PUMA Clyde OG sneaker silhouette. The sneakers are made from a hairy suede leather across the uppers with a spotlight of Dreamville's yellow color along with the three streak panel in black.
Image Credit: Foot Locker
Trend Themes
1. Redesigned Classic Sportswear - Opportunity for brands to update and modernize traditional athletic apparel designs to cater to a new generation of consumers.
2. Collaborative Capsule Collections - Potential for collaborations between fashion and music brands to create unique and limited-edition sportswear collections that appeal to fans of both industries.
3. Hip Hop-inspired Fashion - Rise of fashion trends inspired by hip hop culture, providing opportunities for brands to tap into this influential market.
Industry Implications
1. Fashion - Fashion brands can explore collaborations with musicians and incorporate hip hop-inspired designs into their collections.
2. Sportswear - Sportswear brands can introduce redesigned classic silhouettes and incorporate elements of hip hop culture to attract a younger consumer base.
3. Music - Music brands can partner with fashion labels to create exclusive capsule collections that resonate with their fanbase and capitalize on the popularity of hip hop-inspired fashion trends.
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