UEFA Euro 2020 kicks off in a few months and in correlation to that, adidas unveils the 'Uniforia' soccer ball that is set to be the official match ball for the summer game. The match ball's namesake nods to the concept that blends unity and euphoria together, capturing the energy that top-level national talents can bring in competition.
The design also notes the inclusive concept that aims to inspire fans and athletes alike. The black brush-stroke design marks the entire ball to represent a blurring of boundaries. Anika Marie Kennaugh from adidas explains, “When designing an Official Match Ball, we always look to reflect culture; what is the spirit of the street that we can proudly showcase in the stadium [...] As one of the major sporting events in the world, Euro 2020 is a great opportunity to proudly showcase the power of unity and to celebrate sport as a connector of people, ideas and creativity.”
Image Credit: adidas