Budweiser launched its 'Future Official' ad campaign, which is centered around requesting other brands to also support the National Women's Soccer League. Budweiser became the official beer sponsor for the league in July of 2019, and since then it has recognized the potential for other brands to also become sponsors.
The 'Future Official' ad campaign features the captain of Reign FC, Megan Rapinoe, stating the benefits for other brands to become an official sponsor for different products like headphones or snacks.
Brands that become an official sponsor for the league could be able to form genuine connections with customers for supporting female athletes. Through the 'Future Official' campaign, Budweiser is promoting inclusivity in sports and calling on other brands to do the same.
Image Credit: Budweiser