New Balance's latest All Terrain collection consists of a number of apparel that is suited for taxing outdoor conditions, as well as two footwear silhouettes. The sneaker pack includes the trail-inspired New Balance 850AT and the durable runner Hierro v5. Both silhouettes include high-performance features such as the Fresh Foam X cushioning that ensures comfort and optimal energy return, as well as the ultra-rugged Vibram outsole with superior grip.
Much like most sportswear brands that have been around for a while, New Balance is pivoting to stronger aesthetic cues that will suit the needs of the fashion-minded consumer. The Fall/Winter 2019 All Terrain collection is a great example of this as the apparel, as well as the footwear, boast elegant and form-fitting silhouettes and an agreeable color palette.
Photo Credits: New Balance
What's Driving This Trend
- Fashion-forward Outdoor Wear
- New Balance's All Terrain collection showcases the pivot towards strong aesthetic designs for outdoor wear and prepares for the merge of casual and athletic fashion.
- High-performance Footwear
- The New Balance 850AT and Hierro v5 include high-performance technology for optimal comfort and energy return.
- Form-fitting Silhouettes
- The All Terrain collection features apparel with form-fitting silhouettes and an agreeable color palette.
Who This Affects Most
- Athletic Footwear
- Athletic footwear industry must adapt to include high-performance technology and fashionable design in order to compete in the market.
- Sportswear
- Sportswear brands must pivot towards stronger aesthetic cues in order to suit the needs of the fashion-minded consumer.
- Outdoor Gear
- Outdoor gear brands should consider merging casual and athletic fashion design to provide highly functional yet stylish outdoor wear.
