Ultra-Functional Stretchy Yoga Wear

Nike Boasts a New Yoga Collection with Its Latest Technology

A new type of stretchy yoga wear is made available to consumers by sportswear purveyor Nike who has developed an innovative fabric for the occasion. Launched in the new year, the offerings will contribute to “a healthy start to 2020.”

The fabric that is used in Nike’s stretchy yoga wear collection – which also does not turn its back on contemporary aesthetic movements in sportswear, is called Infinalon. This material was perfected by the brand in a span of two years.

Infinalon is meant to offer superior stretch for “infinite comfort.” In addition, unlike nylon and traditional spandex, the fabric also boasts “a consistent and non-restrictive compression system.” In comparison, Infinalon is thinner, breathable, and incredibly durable.

Image Credit: Nike

Stretchy Yoga Wear
The trend of stretchy yoga wear opens up opportunities for companies to develop innovative fabrics that offer superior stretch and comfort.
Innovative Fabric
The trend of innovative fabrics like Infinalon presents opportunities for brands to create sportswear that is thinner, breathable, and durable.
Contemporary Aesthetic Sportswear
The trend of contemporary aesthetic movements in sportswear encourages the development of yoga wear that combines style and functionality.

Sectors Adopting This

Sportswear
The sportswear industry can capitalize on the trend of stretchy yoga wear by creating collections that offer superior comfort and stretch for yoga enthusiasts.
Textile
The textile industry can seize the opportunity to develop innovative fabrics like Infinalon that provide non-restrictive compression and durability for various applications, including sportswear.
Fashion
The fashion industry can tap into the trend of contemporary aesthetic movements in sportswear by creating stylish yoga wear that appeals to both athletes and fashion-conscious individuals.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 83%
Freshness 9%