Nike took over the NBA uniforms during the 2017-2018 season and onwards -- now the sportswear label takes over the design of the Major League Baseball jerseys as well. Nike becomes the official uniform design provider of MLB and unveils a first look at the team's updated jerseys.
Nike Diamond's Sr. Product Line Manager Hal Melhart states, "Each franchise has a deeply personal history, with a visual identity that continues in this update. In the future, we look forward to preserving this integrity while still bringing more of Nike’s creativity to uniform designs, as we build energy around the game for its players and its fans.” The 30 designs all feature a patch embroidered with the Nike Swoosh and a label woven on the jock tag.
Image Credit: Nike
What Makes This Trend Stand Out
- Athletic Uniform Design Transformation
- Nike's recent partnership with NBA and MLB for uniform redesigns transforms traditional athletic wear and presents new design opportunities.
- Sports Industry Brand Partnership
- Nike's partnerships with major sports leagues provide opportunities for brand exposure and new collaborations within the sports industry.
- Personalized Sports Team Apparel
- Nike's deep personalization of each franchise's look creates opportunities for individualized apparel designs in major sports leagues.
Sectors Adopting This
- Sports Apparel and Merchandise
- The updated partnership between Nike and MLB presents new market opportunities for sports apparel companies to create new and innovative designs to compete.
- Athletic Footwear
- Nike's new partnerships in major leagues like MLB and NBA provides an opportunity for footwear companies to further promote their brand and products.
- Sports Leagues and Franchise Partnerships
- Nike's partnership with major sports leagues like MLB and NBA provides an opportunity for companies to pursue similar collaborations with other major sports franchises.
