MLB and New Era are debuting a new collaboration with Off-White™ that celebrates the Chicago White Sox, Los Angeles Dodgers, Miami Marlins, Oakland Athletics, Toronto Blue Jays, and Chicago Cubs. The six MLB member clubs are featured on a limited-edition collection of hoodies and t-shirts with “Your Name, 23” on the rear. The release sees New Era’s ‘59FIFTY’ baseball caps altered with an Off-White™ “meteor” hole.
A tribute to Virgil Abloh comes in the form of quotes featured on the apparel, which are placed within the team logos. The Off-White™ x MLB x New Era collection can be purchased via the Off-White™ website and retail locations. Consumers will also be able to find the launch on HBX on June 16.
Image Credit: Off-White™
What's Driving This Trend
- Athleisure Baseball Apparel
- The combination of fashion and sportswear provides opportunities for fashion brands to enter the sports industry and vice versa
Who This Affects Most
- Fashion Industry
- Fashion brands can team up with sports leagues to create limited edition collections for fans of both fashion and sports
- Sports Industry
- Sports leagues can collaborate with fashion brands to create unique apparel for fans that combine their love for fashion and sports
- E-commerce Industry
- E-commerce websites can provide a platform for limited edition collections to reach a wider audience
